Firetrap Falsh North Road
Published 14th Jul 2004 by Kate Hyde

Not Just a Flash in the Pan?

Firetrap is setting out to revolutionise the jeanswear genre with the introduction of Black Seal 50. Coming at you like a military operation this project is set to hit the streets in three phases.

Phase one saw Firetrap producing 66 individual and completely unique styles in dedication to each one of the selected 66 emerging and unsung talents showcased at Firetrap?s totally exclusive ?Twisted Thoughts? party held in London on July 1st.

Phase two is now in production. 100 pairs of the phase 2 jeans will be produced and sold exclusively through two flash stores open for 6 hours and 66 minutes for one day only in Brighton and Leeds respectively. Opening at 11 o?clock these stores will each stock only 50 pairs, of the soon to be most sought after jeans in the country. July 17th sees Firetrap hit Brighton. 102 North Road, Brighton, will be the site of the first store with the second taking the Corn Exchange in Leeds on the 24th.

Each pair of jeans will come with a limited edition set of unlucky charms and ?Deadly? the gnome. Deadly is the character behind the Twisted Thoughts campaign that wreaks havoc wherever he goes.

Phase three will hit the shops for autumn winter 2004, available through selected retailers nationwide and the new Firetrap concept store at Seven Dials, Covent Garden in London launching on September 18th.



Press Enquiries: Spin Publicity, Level 3, 45 Conduit Street, London W1S 2YN
T: 020 7434 9394 E: leila@spin-publicity.com

Creative Work: Dry, 64 Essex Road, London N1 8LR
T: 020 7226 5885 F: 020 7226 9872 E: dry@btinternet.com

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