Sailor Jerry Launches In Brighton
Published 14th Apr 2003 by James Harrison

Sailor Jerry - drink it, wear it, be it?

New and exclusive to Brighton is Sailor Jerry ? a blend of Caribbean rum, vanilla, lime and spices. Named after the man credited with reviving the ancient art of tattooing back in the early 20th century, Sailor Jerry Collins (1911-1971) is known to aficionados as the founding father of Tattoo Art. His legend lives on through the US-based Sailor Jerry Company, and his unique range of products has now been launched exclusively in Brighton.

The Drink: Already well established in the US, the Sailor Jerry spirit is an exceptionally smooth blend based on the man?s original recipe. Smooth enough to drink neat as a shot or on the rocks, it also mixes famously in a variety of cocktails - and it's now available in 19 if the city's best bars, clubs and live venues.

The Clothes: Larger than life and a true original, Sailor Jerry created the original in-your-face, balls-forward tattoos recognised the world over. Inspired by these unmistakeably bold and brash designs, the Sailor Jerry range of men?s and women?s clothing includes T-shirts, bikini?s, underwear and sweatshirts. Soon available from select outlets in Brighton, you can buy them now online from www.sailorjerry.com

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