Webarcade Throws Lifeline To North Laines Traders
Published 6th Mar 2006 by Ali Tucker

The new innovation WebArcade due to be unveiled at this year?s North Laine Trader?s AGM would be the very rescue initiative that the North Laines needs.

Jerry Hutcheson of Rapid Eye Movement in Gardner Street says ?I?ve seen the plan that WebArcade proposes, it offers all the innovative unique retailers in the area the chance to sell online at a fraction of the cost of setting up an online store.?

WebArcade is unique. It encompasses all businesses in the area, urging tourist businesses to take part in supporting local retailers and reap the benefits of their success. Matt Costello who runs the website www.brightonlife.com says ?It?s the best plan I?ve seen to help save the character of this City, that?s why we?re giving the site full prominence and links. We?re calling on all hotels to make this their homepage for display to their visitors.?

Ali Tucker of Ice Palms, the Brighton based website company behind the scheme warns there is no time to lose. ?The writing is on the wall, 15% of the UK population now only shop through the Internet. There are 975 million people online at any time, they won't all fit down Gardner Street. We want to re-energise one of the most charismatic areas of Brighton by giving the retailers the chance to sell online whilst keeping their shops open.?

WebArcade isn?t just for retailers, Brighton shoppers have the chance to support this initiative immediately by registering with the Earlybird on www.webarcade.co.uk

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